Discover the 2025 Corporate Gifting Trends

Corporate gifting has moved far beyond the end‑of‑year token. In 2025, forward‑thinking companies use gifts to strengthen culture, improve retention, and nurture client relationships, all year round. The most effective programmes look purposeful, inclusive and personal, and they make procurement’s life easier by proving value.

At Highland Fayre, we’re seeing rapid growth across corporate hampers, especially Scottish hampers that showcase craft producers and provenance storytelling, as well as personalised hampers that make each recipient feel seen. Below, we unpack the biggest corporate gifting trends shaping 2025 and how to turn them into practical actions for your business.

Trend 1: Personalisation At Scale (Without the Headaches)

Why it matters: Personalisation turns a gift into a memory. In 2025, recipients expect more than a logo, think names, team milestones, tailored dietary choices and even regionally inspired selections.

What works:

• Add personalised hampers options: recipient names, team mottos, or a short message printed on a card or ribbon.
• Segment by dietary and preference profiles (vegan, gluten‑free, alcohol‑free, sweet vs savoury).
• Use tiered price points so managers can match budget to impact.

Highland Fayre tip: Build a simple “profile capture” step in your order form or staff portal. It makes ongoing gifting frictionless and boosts satisfaction scores.

Trend 2: Provenance & the Rise of Scottish craft

Why it matters: People want to know the story behind what they’re eating and drinking. Gifts that champion regional producers feel more authentic, and they support local economies.

What works:

• Lean into Scottish hampers featuring small‑batch chocolates, oatcakes, preserves, cheeses and premium beverages from award‑winning makers.
• Add a “meet the maker” card or QR code linking to tasting notes or a short origin story.
• Reference depth content to inspire choices. For example, our recent piece on “12 ‘Secret’ Scottish Products That Improve Any Festive Hamper” shows how lesser‑known gems elevate a hamper beyond the ordinary.

Highland Fayre tip: Rotate discoveries each quarter so repeat recipients still feel surprised.

Trend 3: Sustainability You Can See (And Feel Good About)

Why it matters: Gifting is under more scrutiny, from packaging waste to sourcing ethics. Visible, verifiable sustainability is now a hygiene factor.

What works:

• Choose recyclable/reusable containers and minimal plastic.
• Curate from producers with clear sustainability credentials.
• Offer a “low‑miles” or “all‑Scottish” hamper line for teams aiming to reduce transport footprints.
• Include a short impact note: packaging materials, reusability ideas, and supplier sustainability highlights.

Highland Fayre tip: Add a “packaging return or reuse” incentive for corporate HQs to encourage circular behaviours.

Trend 4: From December Rush to Year‑Round Moments

Why it matters: Recognition works best when it’s timely. In 2025, companies spread gifting across the calendar to encourage behaviours that matter, welcoming new hires, celebrating product launches, and thanking clients at project milestones.

What works:

• Create a calendar of occasions hampers mapped to HR, Sales and Customer Success moments: onboarding week, first deal closed, contract renewal, internal awards, Eid/Diwali/St Andrew’s Day, Pride month, and more.
• Keep Christmas hampers as the flagship, just not the only, touchpoint.

Highland Fayre tip: Pre‑approve SKUs and budgets per occasion so managers can order in minutes.

Trend 5: Wellness, Balance and Inclusive Indulgence

Why it matters: Not everyone drinks or eats the same things, and inclusivity signals care.

What works:

• Offer alcohol‑free and low‑sugar alternatives alongside classics.
• Build wellness‑leaning hampers (think herbal teas, wholesome snacks, restorative treats) without losing the sense of celebration.
• Make dietary transparency effortless with clear labels and cards.

Highland Fayre tip: Bundle mini wellness items as add‑ons to your corporate hampers so buyers can tailor one step further.

Trend 6: Premiumisation with Purpose

Why it matters: When gifts are fewer but better, premium lines outperform. In 2025, buyers are choosing luxury Christmas hampers that feel curated and intentional—think artisan pairings, limited editions and elegant keepsakes.

What works:

• Anchor each premium hamper around a hero product (e.g., small‑batch delicacy), then layer complementary items with a coherent flavour story.
• Elevate presentation: rigid boxes, magnetic closures, tissue and ribbon, and a tasteful gift card with a message from leadership.

Highland Fayre tip: Offer a “white‑glove” option for key accounts: handwritten notes and delivery date coordination.

Trend 7: Hybrid‑Team Logistics, Made Simple

Why it matters: Teams are everywhere. The joy of a gift depends on it arriving where (and when) it should.

What works:

• Collect home/office delivery preferences in advance.
• Provide delivery window selection and tracking.
• Offer consolidated shipments for in‑office celebrations and individual shipping for remote recipients.

Highland Fayre tip: For large programmes, use batch uploads or an ordering portal with address validation to minimise returns.

Trend 8: Data‑Driven Gifting & Measurable ROI

Why it matters: Procurement and Finance want visibility; HR and Marketing want outcomes.

What works:

• Tag each order to a purpose (onboarding, client renewal, recognition) and measure downstream impact (surveys, NPS, renewal rates where appropriate).
• Reuse what works: replicate your top‑scoring personalised hampers at scale with saved templates.

Highland Fayre tip: Add a one‑question post‑gift pulse (“How did this make you feel?”) to capture sentiment quickly and ethically.

Trend 9: Compliance, Budgets and Accessibility

Why it matters: Gifting should be delightful and straightforward for finance and legal.

What works:

• Offer tiered ranges under common budget thresholds.
• Provide clear VAT and itemised invoices.
• Make sure your selection includes accessible packaging and easy‑to‑open formats; include large‑print notes on request.

Highland Fayre tip: Keep a pre‑approved catalogue of corporate hampers per department with locked pricing and substitutions for dietary needs.

Trend 10: Early Planning Beats the December Bottleneck

Why it matters: Demand spikes from late October. Early planning ensures choice, pricing and delivery slots, especially for Christmas hampers and luxury Christmas hampers.

What works:

• Pre‑book quantities for November–December with flexible recipient lists.
• Set phased delivery waves so regional offices and remote teams receive gifts in sync.
• Share a “last‑order” calendar with stakeholders.

Highland Fayre tip: Place a small “pilot” order in September to gather feedback and refine your main Christmas hampers run.

How To Build a High‑Performing Corporate Gifting Programme In 2025

1. Define outcomes: Morale lift, client loyalty, welcome experience, or all three.
2. Pick the pillars: Scottish hampers for provenance; personalised hampers for recognition; occasions hamper for cadence; luxury Christmas hampers for flagship moments.
3. Standardise budgets: Offer 3–4 tiers that map to approval levels.
4. Streamline logistics: Address capture, dietary preferences, order cut‑offs, tracking.
5. Measure & learn: Quick surveys, repeat‑order analysis, and gifting dashboards.

Example Collections to Inspire Your 2025 Plan

• The Welcome to the Team Box (an occasions hamper): comforting treats, premium tea/coffee, a personalised note and optional branded mug.
• The Highlands Discovery (a Scottish hamper): artisan shortbread, preserves, savoury bites and a maker‑stories card.
• Executive Winter Selection (a luxury Christmas hamper): a carefully curated hero item, sweet and savoury pairings, keepsake packaging and a bespoke message from leadership.
• Your‑Way Treats (a personalised hamper framework): pick‑and‑mix options for vegan/gluten‑free/alcohol‑free preferences.